Why Swiggy's Push Notifications Work Better Than Ads

🛎️ Why Swiggy’s Push Notifications Work Better Than Ads By Yash Jain, First-Year BA (Hons) Economics Student Hindu College, University of Delhi “Hey, we’re outside. Just kidding, but your biryani could be.” That was the push notification I got from Swiggy on a lazy Sunday afternoon. It made me smile and more importantly, it made me open the app. 💡 Ads Get Your Attention. We all see Swiggy ads on YouTube or Instagram flashy, fun, but also easy to skip. That’s because ads are meant to grab attention , especially from people who haven’t used the app in a while or ever. But push notifications? They feel like tiny messages meant just for me . They remind me: It’s lunchtime My favourite snacks are on sale Or sometimes, that I’ve ordered a little too often this week  🧠 The Subtle Genius of a Push Here’s why I think Swiggy’s push notifications are so powerful: 1. They’re Persona,  Sometimes the notification says something like , “Paneer Butter Masala from...